Social Media

Sample Social Media Posts

Save the date: WCCF Gives is coming soon! You can be part of the celebration by giving to your favorite nonprofit (which we know is us!). Visit WCCF Gives to find out more.
The real success of WCCF Gives will not be how much money we raise but the tremendous impact those dollars will have when nonprofits across our community put them to work! Join the giving on WCCF Gives.
WCCF Gives will be a historic day for everyone in our community to GIVE BIG! You can learn more about WCCF Gives and support our campaign at [link to your profile page]. #WCCFGives
Let’s show everyone that our community is full of generosity! Help us celebrate WCCF Gives and continue [explanation of mission/work].
We’re so excited to be a part of WCCF Gives! You can support our campaign by visiting WCCF Gives and donating. #WCCFGives
On WCCF Gives, you will have the chance to give where your heart is! To support our campaign, go [link to profile page]. #WCCFGives
We are so grateful for our generous supporters who gave during #WCCFGives. Each gift made during this campaign will allow us to further our mission of {organization's mission}. Thank you to all who took part in this day with us!
We have seen firsthand the amazing things that can happen when our community comes together to give back! We are thankful for the support that {organization name} has received during #WCCFGives and look forward to sharing our stories of impact.

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for WCCF Gives!

Get started by liking the WCCF Gives page. This will allow you to get updates, important information, and tips for WCCF Gives. Also, link to other participating organizations from your organization’s page.

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails...basically everywhere and anywhere. Ask your staff members, board members, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in WCCF Gives. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of WCCF Gives so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebrating!

Do not give individual donor shoutouts without the donor’s consent.

Provide a quick thank you message on social media immediately after the Giving Day is over, and follow up with a longer heartfelt message a day or two after.

Do all of the above and repeat...again and again and again.

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s Getting Started on Instagram guide to set up your account now!

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day.

Use #WCCFGives and other creative hashtags. 3-5 hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause.

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporters' feeds!

Host an activity. Photo contests are a great way to include your supporters and make your posts more interactive! Consider “Tag a friend” posts or “Take-Overs” where staff members or supporters take over your Instagram for a week to showcase the impact of your organization.

Have fun! Instagram is a playful platform, perfect for letting the unique personalities and humor of your organization shine through your photos, captions, and hashtags!