Email Marketing for Nonprofits
Using email to start and grow relationships is easy for nonprofits. It is an inexpensive way to reach out to supporters on a regular basis with informative and inspiring messages. Doing this can help your organization build an engaged community that helps to promote your mission, fundraising, and special events.
Sample Emails
Subject: Help Us Make History | WCCF Gives
[Salutation],
Have you dreamed of making history? Of course, we all have. And now we have a chance to be a part of Washington County's day of giving - an opportunity to unite our community around causes in which we truly believe and help nonprofit organizations connect to the larger community.
We need your help! Please join our campaign and help us reach our goal of $xxxx and xxx donors! We need you to tell your friends and family members about the important work we do and ask them to join us in helping to make a difference.
Get ready to give! On September 18, visit wccfgives.org and make a donation to us and/or to any of the great participating nonprofit organizations in Washington County. All giving will end at 8:00 PM September 18, so make sure to get your gift in on time!
Questions? If you have any questions or would like more information, let us know. [Add your contact information]. Thank you in advance for your generosity to our organization!
Subject: Ready to Lend a Helping Hand? | WCCF Gives
[Salutation],
We’re counting down the days to September 18 and WCCF Gives. We need your help to make our campaign a success, and we’ve included a few easy ways that you can support us.
Share and share alike. Online days of giving are successful because of our own networks. Help us grow our network by sending this email to your network and ask your friends to do the same.
Be socially (media) active. Use your social media networks: post on Facebook or Instagram and share your love for your particular passion, whether it’s education, health care, animals, or the arts. Ask others to do the same.
Become a fundraising champion. Everyone loves a champion, including us! We really need fundraising champions to help drive people to our WCCF Gives profile on September 18. Contact us for more information on how to become a fundraising champion!
Thank you in advance for your support!
Subject: Today’s the Day | Put Your Giving Shoes On
[Salutation],
WCCF Gives is TODAY, and we are asking you to join us in our efforts to make this the most awesome day of giving Washington County has ever seen!
We are writing to ask you to take five minutes to give to [name of organization - make hyperlink to your WCCF Gives page]. After that, you can give to other nonprofits that do work that you support or just kick back and watch how high the giving can go at wccfgives.org!
Your donation of any amount will help [give specific examples, or insert a sliding scale of what $25, $50, $100 etc can do].
Here’s how you can make a HUGE difference today:
- Make a donation (link to your WCCF Gives page!)
- Spread the word. Text a friend. Forward this email. Post on Facebook and Instagram using the hashtag #wccfgives. Oh, and you can also just tell someone in person – that works, too.
Subject: We can’t thank you enough for your generosity!
[Salutation],
We are still in awe of the generosity shown to [Organization Name] during WCCF Gives. On September 18 our organization took part in our local WCCF Gives to connect with our community of supporters.
Because of donors like you, we were able to raise [Dollars Raised] to further our mission of [Organization’s Mission]. Each gift made today will play a critical role in allowing us to serve our community and create a larger impact.
We look forward to the future of [Organization Name] with great anticipation as we use funds raised during WCCF Gives to [Include a quick message including any upcoming projects or how your organization plans to use funds that were raised during WCCF Gives.]