Board Social Media Guide

Social Media is a powerful tool that has the potential to promote your organization and your mission to more people. However, what many people get wrong about social media is that while it’s a convenient way to get your message out there, it does still take strategy, planning, and teamwork to make sure your messages are seen by the right people at the right time. One of the easiest ways to make your social media content more powerful is to recruit Social Media Champions who will like, share, and post their own content on behalf of your organization.

When you post something on social media, it is only seen by those who already subscribe to your organization. However, when someone other than your organization interacts with that content, or creates and shares content of their own, your reach can expand exponentially! Your board members should be passionate about your mission and excited to help you promote WCCF Gives. Using these tips and sample messages, your board members can help you have an even greater impact on WCCF Gives!

Social Media Tips

Share the story of why this organization matters to you and why you are passionate about their mission. People respond better to someone’s personal experience than a generic ask. Pull at their heartstrings and show them why this is a cause worth caring about.

Put your money where your mouth is! If you are already planning on donating to your organization on WCCF Gives, consider setting some of that money aside to motivate your network to take part in the fun. Offer to donate $5 for every share one of your social media posts gets - or for every new donor that makes a donation! Get creative and have fun!

Whenever the organization you are supporting posts content on their social media page, you can help to make that post go the extra mile by liking it or sharing it with your own friends. It’s a quick and easy way to make sure more people are seeing those messages and learning how they can support their mission.

Collaborate with other Social Media Champions! Interacting with other board members or supporters on social media can be a great way to have an organic conversation about your organization that also promotes your cause and your participation in #WCCF Gives! Don’t be afraid to use that @mention to promote a little friendly competition either!

Set a weekly quota for yourself to make sure that you’re staying connected and helping your organization reach their goals. Our team of fundraising experts recommends at least one original post every week as well as several likes and shares to make sure that no one misses a beat this WCCF Gives!

Don’t forget to use #hashtags in your posts! Hashtags are a great way to be a part of the conversation and get your message out there to more people. Whether it’s #hashtags that represent your cause like #animals #literacy or #hunger or #hashtags that promote the event #giving #fundraising #donate or #nonprofits - using hashtags is the perfect way to engage with more people throughout the great social network!

Sample Social Media Posts

Click one of the social media icons above to see tips, tricks, and sample posts for each of these social media platforms

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for WCCF Gives!

Talk it up! Post interesting information about the WCCF Gives that you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that the WCCF Gives that you are supporting is a part of WCCF Gives. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of WCCF Gives so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • On September 18 I am proud to support [ORG NAME] in #WCCF Gives in an effort to raise awareness for [YOUR CAUSE/MISSION] and make a positive impact on Washington County. Join me in making a difference in Washington County!
  • On September 18 I will be joining [ORG NAME] to celebrate #WCCF Gives - an exciting day for our community to recognize all of the amazing work nonprofits do and the impact they have on Washington County and beyond! Head to https://www.wccfgives.org to learn more
  • Have you liked [ORG NAME] on Facebook yet? If you haven’t you’re missing out! With #WCCF Gives right around the corner you’ll want to check out their page to see the impact supporters will have on [CAUSE/MISSION] and our community.
  • Save the date! September 18 is #WCCF Gives and I can’t wait to support [ORG NAME] and all of the great work they do for Washington County.
  • Still don’t know which organizations to support on #WCCF Gives? I’ve got a few ideas for you! Check out [ORG NAME] to see all of the incredible ways your contribution will have an impact on Washington County for the #WCCF Gives on September 18!
  • Friends, with only [X TIME] until #WCCF Gives, will you join me in supporting [ORG NAME] on September 18? Every dollar makes a difference in [MISSION/CAUSE]. Help me and [ORG NAME] make Washington County a better place!
  • #WCCF Gives is here! Over the next 24 hours Washington County will come together to support all of the incredible nonprofits in our community. Today I am proud to support [ORG NAME] and help them promote their mission and have a greater impact on Washington County.
  • Wow! [ORG NAME] has already raised [X AMOUNT] during #WCCF Gives! With only [X AMOUNT] hours left - will you help them reach [# OF DONORS GOAL/AMOUNT RAISED GOAL] by 8:00 PM September 18? Every contribution today has a direct impact on [CAUSE/MISSION]!

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @GivingDay on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of WCCF Gives will help you gain more followers, recognition, and traction in advance of WCCF Gives.

Use #WCCF Gives, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the WCCF Gives that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of WCCF Gives, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of WCCF Gives shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.